Up to this moment. all Flash driven websites and Flash widgets out in the web are not search engine friendly. that means that in terms of SEO and SEP. all of that is invisible. but soon it will be very visible
Adobe has announced that they have released a SWF file specification to make possible for search engines to read the text and identify the text in Flash files. This don`t means all Flash will be indexed. just the most obvious and important parts. this will allow flash files to be identified and indexable by search engines.
FLV files are not included into this new searchable flash future at the moment.
Google say it is ready to go
Google has already entered into the fry with this new SWF file specification and have developed a algorithm just for it that should start running very soon. they have also provided a FAQ for what this all means:
Improved Flash indexing via Google Search Blog
Adobe has also said that Yahoo will be using that new specification soon. and also enhances that this makes the future of RIA web even better, etc.
What About of Flash Widgets?
In the term of Widgets this is going to be a big thing too. Widgets getting SEO and SEP friendly can generate interesting scenarios where if you search for “Media player widget” in a search engine. you will be greeted with the page for widgets like that in the first page of results and that pretty much all the results in a first page can get to lead to widget pages depending the case. that enhance the theory of the “Website in a widget” theory. This is because now the flash files can carry text and keywords for the search engine to identify and even get associate a widget with a page. install widget pages would then turn the main search result depending on the widget popularity. at least that would be the best possible scenario.
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