Understanding SEO of necessity requires a solid understanding of its purposes. SEO can be very difficult to do properly so it is a good idea to learn about what it is in an effort to make an informed decision about implementing it.
SEO stands for Search Engine Optimization. The goal of the practice is to place your website at the top of Google's or Yahoo's search results for search terms that relate to your website. SEO is part of a larger idea of bringing visitors to your website, or generating traffic.
The reason SEO is such a hot topic is because it has the potential to bring new visitors to your website for free, where other methods require money or a continuous effort. SEO is not the only way to bring in visitors.
Other Common Ways of Generating Traffic
1. Google Adwords, Yahoo Search Marketing, and MSN AdCenter - These are the text ads on most websites. You pay per click made on your ad.
2. Write an article - Many sites try to get traffic to their sites by writing articles for other sites and submitting them to other sites. This article is actually an experiment to test how well article submission works.
3. Trade Links - Write some webmasters from other websites and ask if you can trade website links. This works best if you are in the same niche as the site you are contacting. Incidentally, this also helps your ranking on the search engines.
4. Advertise Offline - If you are a brick and mortar type business, put your web address on all your documents. Business cards, invoices, stationary, sign, etc.
5. Etc., etc., etc.
Is SEO for You?
Is SEO for you? You'll have to answer that yourself. There are several other ways of generating traffic if you wish. Most of the other ways listed above are easier to implement than many SEO techniques simply because they have a much lower learning curve. The website you manage may not even be relevant to the public, but used for internal use at your company. If this is the case, just make sure your website is user friendly and continue on your way.
Final Thoughts
SEO is a great tool if done correctly. Coming up on the first page of search results will give a definite boost to your site's traffic level, and your visitors will come in continuously for a long time so long as your website is relevant. Most other options require a continuous effort to maintain.
I should also note that SEO, or any of these methods listed above, will guarantee that you sell more product or whatever the goal of your website may be. This is the other side of the on-line marketing scene called "funneling". A whole school of thought goes into the idea of content and navigability and promotion internal to your website. Combine all of the ideas outlined in this article, including the user funneling idea along with a pertinent website topic, and you have yourself a money making machine.
How To Make Money Online Using SEO and SEO Updates
By far the best method to earn money online is through search engine optimisation (SEO). Using this technique correctly allows your site to get indexed highly in the search engines, Your target is to get a page 1 position on each of the popular search engines. If you can get your website to the number 1 spot of Google for a highly searched keyword or phrase then you can see your potential earnings explode... and here's why...
Free Traffic...
Get a high listing in the search engines for a highly searched keyword can get you thousands of free visitors. If one visitor out of every 100 buys a product you can expect to earn good money if your site attracts thousands of visitors a day.
Using SEO is how to earn the big bucks.
To achieve the success you want, your site should contain good web content. Content is king on the Internet and you will want plenty of interesting and informative unique content. When a visitor sees your site you want the content to keep them interested so they click through to your sponsors selling page.
Your job is to warm up the visitor while your affiliate products sales page does the selling.
There are 3 main types of content you can use on your site.
· Informational Content - This should be used to pre-sell your product or service
· Product Reviews - Compare products on your site and write honest reviews
· Articles that show people how to do something.
Optimizing your content and using the correct keyword research will help get your website content listed in the search engines and helps attract those free visitors who will be wanting to spend their money on your products or services.
Advanced SEO Secrets - Learn How To Use The Magic Of Quality Links To Explode Your Traffic
In the ever changing area of internet marketing traffic is the lifeblood of your business. Without traffic you are very unlikely to succeed. With the increase of the amount of websites on the internet this is becoming a very challenging area.
Also with the constant changes in search engine algorithms it is becoming increasingly more difficult to obtain good search engine rankings. There are mainly two parts to a good search engine ranking. The first is to do keyword research and optimize your website for the keywords that you are targeting by including it in the title and one to three times in the body with related content.
Search engines these days are using latent semantic indexing. So it is very important to have content based on a theme using related words to your targeted keywords. You can also use a silo structure on your website as people have reported that they have achieved good results using this.
Now the most challenging part is actually getting quality one way links to your website. This is what makes up about 90 percent of your ranking. Finding quality one way links can be a full time job especially in a very competitive niche market where you may need tens of thousands of links to get a good ranking.
There are certain things that you can do to acquire one way links. Submit your website to quality directories, submit articles to article directories, post on high traffic forums with a link to your website in your signature and do frequent press releases about your website.
Link building is very important to acquire good search engine rankings and you may want to consider outsourcing this function if it takes up too much of your time.
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