Wednesday, March 12, 2008

Onpage offpage optimization tips

If you want your website to be visible amidst the clutter and want to increase the traffic for your site, then Search Engine Optimization is the solution for your entire problem. However, to make the SEO effective you are required to follow certain guidelines. The tips or the guidelines are as follows:

First identify your target audience. Only then you would be able to decide on the key phrases and catch words for your site. The next important thing is about getting aware of link building and link popularity. A proper understanding on this matter will lead you to locate websites that are matching your site. If this is possible, then you can opt for link exchange. However, you should keep in your mind the factor of page ranking of several sites done by Google, while doing this exchange process. It would be wise not to devote your entire time on link building alone, for SEO is a lot more than it.

Try putting links to new pages on your website. Don’t forget to mention the new page on your blog. Add an additional link on that page. Give every opportunity to the search engine to adopt various ways to find the important pages of your site. Try to get a proper understanding of Cascading Style Sheets can help you with the SEO work. The W3Schools provides an excellent course, free of charge.

Always remember that the Title Tag of your Web page is very useful. Avoid the practice of using the title with full of keywords. Create a Title on your own that reads well. Keep your Keywords, Title and the Description restricted to the page you are working. Avoid using the same Description Tag and Meta Keyword Tags on every page.

The Fagan finder is the Web site that has more than 100 tools, which you can use for finding information on your URL. The link to the site is http://www.faganfinder.com/urlinfo/. Again if you do not concentrate on a single topic per page, you will lose out on the opportunity of getting your website a better page rank.

Do not get excessively obsessed with page rank. A lower page rank can prove to be effective than a higher at times. The page ranks done by Google are based on a ten-point scale. They constantly vary and are only considered a small part of the entire SEO process. It is an accepted fact that all people look for gain in business; in today’s globalized world to be successful in business they need a web presence. And if they have a website they need to have visitors to it? How would they manage to do so? Simply by making it search engine optimized. So if you are a person aspiring to have a web presence we have just told you the tricks how you can do so.

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve
Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your
web pages will fare in the different search engines, especially Google.

Optimizing your pages for the search engines should be your main priority because conquering and dominating your
chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.

These simple SEO Tips will help you understand
the basics and help you reach your online goals.


Title Tag

The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to 'on-page optimization'; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google.

Many SEO experts create web pages in a three-prong approach. They place the title in:

- the title tag
- on the webpage itself
- and in the URL for that page.

Sometimes they will just pick the main keywords from the title and place them in the anchor url instead.

Seo Updates

For example: www.yourwebsite.com/keywords.html


Meta Description Tag

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don't spam - don't repeat your keywords more than twice, using variations is helpful.

Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.


Anchor Tag or URL

The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective.

Anchor text is also important to know, these are the underlined, clickable text or words in a link.

<*A HREF="url"> anchor text <*/A>

If you want to check Google for all web pages containing your keywords in the anchor tags.

Just type into Google Search:

allinanchor:yourkeywords


Finding Backlinks

One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a "vote" for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high.

If you want to find the number of backlinks your site has.

Just type into Google Search:

link:yourURL

and it will give you the number of backlinks you have.

Google doesn't give you all your existing backlinks, so you can try Yahoo! to find a more exact number.

Just open Yahoo! and type in:
linkdomain:yourURL


Checking Indexed Pages

If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.

You can see how many of your pages are indexed in Google by using the site command.

Just type into Google Search:

site:yourURL

Another way to look at your pages in Google is to type in "http://yoursite" and "www.yoursite" with the quotation marks to see the exact number of listings for each.

Checking Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.

Just type into Google Search:

cache:yourURL


Finding Associated Keywords

Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts
suggest you place your page's main keywords in the first and last 25 words on that page.

You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases
in Google.

Just type into Google search:

~keywords

Variations will be highlighted in bold print.


Finding Titled Keywords

If you want to find competing sites that have your keywords in the title just use the allintitle command.

Just type into Google search:

allintitle:yourkeywords


In summary, if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site's stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success.

Onpage Optimization for Web Directories

So, you have just started a web directory and spent a bundle on a very beautiful design. You wait for the expected crowd to come. But somehow, you don’t seem to be able to attract many visitors and worse of all, your site isn’t ranking well in the Search Engines. What do you do?

How about making your web directory Search Engine friendly through Search Engine Optimization(SEO) techniques? The best way to get visitors is through Search Engines. They can be your number one source which drives targetted traffic to your directory. What you need is patience, hardwork and some nice little tips to help you get started for your web directory.

So here is some easy to follow Onpage Optimization tips for a web directory owner.

1. URL Rewrite must be on. This option creates static looking URLs by removing the dynamic variables or session ids and since Search Engines don’t like dynamic URLs, this will help in your site being indexed faster. And, arguably static URLs can rank higher than dynamic URLs. Dynamic URLs can cause duplicate content problem for your directory and this will hurt you in the rankings. Apache Servers and even IIS Servers have mods or modules to help create static looking URLs. Please avoid session ids whenever possible!

2. Have a good keyword rich title for your directory. This is very important for Search Engine rankings as they place relevance on titles tags. Try to use the keywords first on your title tag, then followed by your directory name, for example , “Free Quality Web Directory | Submit URL | Power Directory”. You can see the keywords Free, Quality, Web Directory and Submit URL come first before the directory name. For your categories and subcategories, make sure that the title tag changes accordingly. Domain names with keywords can help too, but I believe that their value in ranking is not that great.

3. Good Keywords in your categories and subcategories names which in turn produce meaningful URLs which again helps in ranking for these terms. Remember, keywords in URLs are important and you should use them effectively to get good rankings. For example “http://www.yourdirectory.com/cars/showroom/” have the “cars” and “showroom” keywords in them. Try not to have “and” or “or” in the category names as they are useless and Search Engine spider don’t use them. But of course, you should make them look natural to your visitors.

4. Avoid having your category links too deep. Search Engines don’t like crawling into levels to find your listings and having subdirectories which are too deep will affect your rankings if they don’t get indexed or don’t get indexed often. It is my opinion that you should not have more than 5 levels deep.

5. No broken links. Broken links prevents Search Engine spiders from indexing your directory completely. It also discourages the spiders from crawling your directory because of this.

6. Good Internal links & No dead end pages. Make sure every page you have is linked to your main directory page or some other page. Just like broken links, they disrupt the Search Engine spiders from finishing or doing their job, which is to index your site. And even internal links do pass PageRank to their destination URLs, so make use of these links to get PageRank to your internal as well as your mainpage. Even pages with “zero” PR has still a little PR to pass onto their destination links. Having a good internal linkage can also help Search Engine navigate your directory properly.

7. Good keyword rich descriptions for your links, at least 300 words or more. Make sure your visitors submit meaningful descriptions with good keywords and without any spelling mistakes, so that your directory won’t look like a link farm to Search Engines and spammy to your visitors. Your directory is a QUALITY directory, remember? A good description for each URL makes your directory listing look professional and helps your image. It also helps your visitors understand what that URL is all about. Do edit the descriptions submitted by your visitors if needed.

8. Anchor text for your menus. A often forgotten way to get proper keywords anchor text to your pages is through internal links. I have seen a lot of directories failing to use their menus anchor text properly. Choose proper anchor text for your menus. Instead of using “Home” to point to your mainpage, give it a name like “Web Directory”. If you have 1000 pages, that is 1000 anchor text “Web Directory” pointing to your mainpage. Although internal anchor text are probably less valued than anchor text from external sources for obvious reasons, they still do help to rank for those keywords.

9. Uptime is very important. What’s the point of doing all the SEO in the world when Search Engine spiders can’t even find your site because it is down. Get a good and reliable webhost with a solid uptime.

10. Sitemaps can really help spiders navigate your directory so create them and submit to the Search Engines like Yahoo! and Google. This is especially true if you have a lot of categories in your directory. You should also create a html sitemap for other Search Engines. Make sure your html sitemap is linked from your mainpage so that when Search Engines crawl, they don’t have to go deep into your categories and subcategories before reaching your links.

11. Content other than just links. Try including a forum or a blog inside your directory. Or maybe an related article directory. You need content to rank well, links alone just won’t cut it for Search Engines. I always believe that having a forum or a blog is a good complement to any site. Just make sure you are active in it.

12. Avoid empty categories. One of the faults of using directory scripts is that pages may look very similar to each other due to the use of templates. And if some of your categories doesn’t have any links or descriptions in them, they may seem to be duplicate to Search Engines. With duplicate content penalty now strictly enforced, it is best to avoid having empty categories. For Google, if any of your category page goes into Supplemental Results, it is very hard to get it out. And worse still, usually Supplemental Pages will be crawled less often. When your visitors visit your directory and discover a lot of empty categories and it looks like a ghost town, they won’t be impressed at all.

13. Do it yourself. Yes, instead of waiting for someone else to submit websites to your directory, go add listings to your directory yourself. If you happen to come across some interesting site, do not hestiate to submit them to your own directory. Content people, content. This gives Search Engines something to munch on when you first start your directory. Best of all, if you give value to your visitors, they will come back for more.

14. Updated content. Search Engines love pages that are updated often and will crawl more frequently if they do. So try to update your pages often. However, unlike other sites, for web directories is difficult to have constantly updated content. One of the best way to do that is to include RSS feeds from other sources. Or have your “latest links” displayed on your mainpage.

15. RSS Feeds. A lot of directory scripts have features which help create RSS feeds. One of the things I discovered is that Googlebot loves it. My “latest links” feed has been spidered very frequently. Probably because they love constantly updated content and the “latest links” is one that updated more often than your other pages. This is a good example why you should constantly update your directory.

16. Meta Tags are less important, but if you can, make sure the meta tags are relevant to your category. Another thing, try to have different meta keywords and meta description per category instead of using the main directory’s. Also good and unique meta descriptions can help prevent duplicate content problem in your directory.

This onpage optimization article only covers what you can do on your own web directory, it doesn’t cover offpage optimization which can be very effective in getting good rankings in Search Engines as well. But if you use a combination of offpage and onpage optimization, you should get even better results.

For Good Pagerank

Keywords in title tag

Keywords in url (web address)

Keyword strength in content (3-7% major keywords, 1-2% secondary keywords)

Keywords in anchor text

Keywords in headings

Keywords at the top of the document

Keywords alt tags

Keywords in meta tags

Distinct between Keywords

Keyword phrase

Secondary keywords

Keywords plurals

Synonyms to keywords

Keyword typeos and abbreviations

Don’t dillute the keywords

Don’t use the keywords more then 10% of the total content

Inbound links with your keyword in the url

Inbound links from sites with good PR

Links from similar sites

Links from educational and government sites

Number of baclinks with your keyword in the url

Internal links with your keyword in the url

The text that surround your keywords

Age of inbound links

Links from directories

Number of links pointed out

Anchor of outgoing links

IP address of inbound links

Don’t use link farms (i.e. 1000 visitors per/day)

Don’t have pages with just links

Don’t have multiple links to the same site

Don’t list link farm on your site

Don’t Cross link (A links B, B links C and C links back to A)

Don’t Link to unreadable text

Description tags should contain your keywords

Remember to have a keyword tag

Include a language tag

Don’t use the refresh tag

Use unique content

Update site on a regularly

Keyword font size

Keyword formatting (i.e. Bold)

Age of site

File size (Small is preferred) Split long sites

Don’t separation site for browser type

Don’t created poor design pages

Don’t use other content

Don’t use invisible text

Don’t cloak url on your site

Don’t use gateways

Don’t duplicate content on your site

Use Javascripts spiders and read

Watch how many images you use

Watch how many videos you use

Fill in the alt tag for images

Don’t use frames

Spiders can’t read flash

Don’t make your home page with flash

Keywords in file download from your site

Fix any 404 errors

Create a sitemap

Site size (large preferred) this refers to your entire domain not individual pages with should be small.

Domain age

One theme sites

Files located in your root directory are more important

Subdomains are good

“.com” is better than “.ws”, “.biz” etc.

Hyphens in the url are okay

Url length should be 6 to 7 words

IP address

Adsense will not boost your ranking

Adwords will not boost your ranking

Hosting downtime can cause an issue

Dynamic vs. static — spiders perfer static

Don’t use session id’s

Don’t ban the robots.txt

Don’t use 301 and 302 redirects






All Optimized and Going Nowhere

All Optimized and Going Nowhere ?

It happens sometimes. Here are some of the common reasons you may not be indexed:

Index Time: It hasn't been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine's submission page, but these aren't always accurate or may be out of date. On the average, index times range from one to eight weeks depending on the engine. Some engines like AltaVista and Inktomi provide paid options if you wish to be indexed more quickly.

TIP! Time frame and expectations: Allow up to 4 months, if you are number 10 and want to be number 1, then it may just be time that is needed - but if you aren't showing up at all, then you need to look at keywords, content, title, description and keyword tags.

Already Indexed: The major engines won't tell you if you're listed; it's up to you to find out. The method to discover if a page or domain has been indexed varies from one engine to another. Don't assume you're not indexed just because you searched through keywords and you didn't come up in the first few pages of results. You could still be indexed and end up at the bottom of the heap.

Roadmap from Home Page: Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. Think of your site links as a series of roads from one page to another. If there's no road from your home page to the page you want indexed, a search engine may decide the page is unnecessary.

External Links: Some search engines like Google and HotBot have been known to refuse to index Web sites that don't link to any other sites. Or, they may index your home page but refuse to index any other pages unless there are links from another domain. Or, they may index you for a while but then "prune" their database later because you didn't achieve any external links after a certain period of time.

Frames: Content inside of HTML frames can cause problems with submissions because the search engine may index the main content of the page, but not the surrounding menu frame. Visitors to your site find some information but miss the associated menu. It's generally better to create non-framed versions of your pages.

Spider Blocks: Search engine spiders cannot index sites that require a registration or password, and they can't fill out forms. This also applies to indexing of content from a searchable database. The solution is to create static pages that the engines can find and index without performing a special action on your site. Depending on your database system, there are both utility programs and companies that can assist you with this.

Free Sites: Because of all the "junk" submissions from free web sites like Geocities, many engines choose not to index sites from such domains or limit the number of pages they accept.

Guilt Through Association: If your Web site shares the same IP address as other Web sites on your host's Web server, you may find your IP quietly banned because of something someone else did. Ask your hosting service if your domain name has its own unique IP assigned to it. If not, ask them to move it to its own IP to avoid being penalized because of someone else.

Dynamic Pages: Dynamic pages with URLs containing special symbols like a question mark (?) or an ampersand (&) are ignored by many engines. Pages generated on the fly from a database often contain these symbols. In this situation, it's important to generate "static" versions of each page you want indexed. Fancy scripts and code on a page can hurt your rankings. When it comes to search engines, simple is better.

Large Pages: If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider finishes indexing. To avoid this, limit your page size to 50K or less. A good rule of thumb is that: page size + cumulative image sizes on the page = 50K-70K. If it is greater than that amount, visitors with dial-up connections will leave before the page fully loads.

Unreliable Hosts: It pays to have a reliable hosting service. If your web site doesn't respond when the search engine spider visits, you won't be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you could be removed from the database. Spam: If you use questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background) an engine may ignore or reject your submissions.

Redirects: Redirects or meta refresh tags sometimes cause the engines to have trouble indexing your site. If the engines think you are trying to "trick" them by using "cloaking" or IP redirection technology, they may not index the site at all.

Proper Directory Submissions: When submitting to a directory site like Yahoo, Open Directory, LookSmart, and others, a live person reviews your site. They decide if the site is of sufficient "quality" before they líst it. These directories can help you get listed with other engines, so make sure you give your directory submissions the attention they need.

Page Limits: Search engines will only spider so many pages of your Web site. This could be a few dozen or three or four hundred depending on the engine. Google is one engine that tends to crawl deeper into your site. How deep they go may depend on factors like your link popularity. Sites with higher link popularity are deemed "worthier" of more thorough indexing.

Random Errors: Sometimes the engines simply lose submissions at random because of bugs and technical errors. Mistakes happen - remember, they're managing a database containing hundreds of millions of pages.

Jennifer Horowitz is the Director of Marketing and co-owner of EcomBuffet.com

Seo Updates

Tuesday, March 11, 2008

SEO Impacts online Sales

SEO Impacts online Sales

A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic, but where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

Key points

  • Make a firm decision to get started.

  • Learn from the SEO community by visiting respected forums and discussions groups.

  • Subscribe to good newsletters and learn about what the experts say.

  • Gain personal confidence through experience and practice.

  • In the beginning, set some easy objectives to reach.

  • Another easy way to shape your early skills is to learn from the experts by doing a course in person or online.

In this article, I am going to outline a few options to help you build genuine SEO skills, but first it is important to think about what search engine marketing means. It is a fascinating topic, but it takes in much more than just the process of "optimization" alone. Search engine marketing is actually the process of optimization plus effective marketing. You need both of these elements for your website to be successful and to effectively make sales and convert that new traffic.

Here's the thing to understand. Highly relevant pages that are easily found in top search results also need to be absolutely engaging and have a legitimate value to the visitor. They need to compel a response from the visitor - and this is where you can truly begin making money and increasing your sales. Visibility for "quality content" combined with the skill to compel your visitor to "take action" is what will make a nice pay check and make you happy.

Get that idea into your head and you will already be along the road to increasing your online sales.

Okay, just before we talk about options for building your SEO skills, here are a few other important considerations:

  1. Accuracy of Information and Resources: It is extremely important to choose carefully where you get your training and the source that you put your trust in. If you are going to build your SEO skills, you need to understand where the information you are studying originates. After all, how can anyone possibly know exactly what the search engines are doing? Make it your goal to build the skills from those who can demonstrate long term accuracy. If someone cannot market their own services on the Web, how can they teach you anything?

  2. The Secret of Accuracy: I'll let you in our own secret for accuracy. I believe that the only way that you can understand what a search engine is doing, is to actually research it. We research everything that we teach our students in our courses and Workshops, because it is the only way to know for sure what is happening. Researching does not mean listening to someone else's theories, it means actually testing and measuring the truth about how a search engine is behaving.

  3. There is no value in searching for "tricks" or "short cuts" or "cheats" to try and fool the search engines. (The people who are selling you on these ideas do not make money in the SEO industry.) Don't waste your time going on a hunt for some little trick or two that will not deliver any genuine value. Ultimately, the best approach is to grow your understanding and grow your SEO skills.

Let's examine some real easy options for building genuine SEO skills.

There are a variety of ways to study and gain these advantages for your online business, but you may want to consider what your own objectives are with respect to the speed of learning and how important the turn around time is to you.

  1. One of the first tips I'll emphasize is simply to make a firm decision to get started. There are so many people that will buy a program or purchase a product, but for some reason have difficulty getting to know how to use it: as a result, they never do. So make up your mind right now that you are going to be one of them and that you're determined to do what it takes to learn and succeed. Don't be afraid that you'll make a mistake or do something wrong. Think about it. It is far better to get started on your SEO journey of learning and make a couple mistakes, than it is to let months go by, never make a mistake and never get started.

  2. Learn from the SEO community by visiting respected forums and discussions groups. You may not get leading edge stuff (that costs money!) but you will get a tremendous amount of good information. And you'll also hear both sides of a story - pros and cons - from the debates that rage within the community.

  3. Subscribe to good newsletters and learn about what the experts say. Many of them are free to sign up to and they can be a great place to start learning.

  4. Gain personal confidence through experience and practice. Far too many people hesitate to test out their ideas. The sooner you build your confidence, the sooner you will realize the potential for what you can perform. In the beginning, start with a few of your own sites where you have full creative liberty without the demands or pressures that come from a client.

  5. In the beginning, set some easy objectives to reach. As you get comfortable competing at a certain level, then you can progress to take on bigger challenges. It's surprising how fast you can grow your skills with a little practice on a regular basis.

  6. Another easy way to shape your early skills is to learn from the experts by doing a course in person or online. Good courses are worth their weight in gold. Even better, good courses give you unrivalled opportunities to network with your peers and with other experts in person. Relationships forged at these gatherings can last for years and bring you wonderful benefits.

  7. Another tip for accelerated learning is to see if you can find an expert who will provide you with personal mentoring. Mentoring from an expert usually involves instruction combined with coaching and review work. The benefit is that there is nothing like having a coach or a mentor who is willing to teach you exact processes and strategies in person. It's ultimately one of the quickest ways to learn.

In Conclusion:

Whether you choose to build your skills over a period of time or whether you want to gain those SEO skills more quickly right away, the single most important thing to remember is to make that all important first decision to "Get Started". Then you can take your own websites, and eventually your client's websites to a whole new level of success.


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  1. My Product’s - Highlight it in a popup and it will really make an impact, it Has increase my conversion rate up to 750%!

  2. Special Discounts Or Promotions - You can Announcements of a sale and promotions program because Everyone loves a sale, but only if they know about it.

  3. Impact Popup Box An Important bodysmall - You can Build credibility from the minute a customer hits to My website!

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  5. Product Updates - Displaying an “updated product in the last week” this message has skyrocket My sales better before.

  6. Reminders - Let to My visitor and prospects know that a new product is coming, or that a sale is ending so they woulg be better actions fast!

  7. Opt-in List Building - Tell to My visitors about a free gift or free download.

  8. Traffic Control - Make sure your visitors know where to go!

  9. Up Selling & Cross Selling - Include an Impact PopUp on your thank you page and grab your buyers while their credit card is still on the table!

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Seo Updates

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Monday, March 10, 2008

eCommerce SEO Tips

According to Nielsen net ratings, every month, about half of all search engine queries are unique. This statistic, although vague and seemingly insignificant, is actually the greatest factor behind why eCommerce Soltuions fare so well in search. We interpret the statistic like this: Half of all searches cannot be predicted, the other half can be. Great. So what does that have to do with eCommerce?

The reason why eCommerce and SEO are better for each other than Forrest was for Jenny is due to the massive amount of content contained within the average eCommerce solution and that content's ability to target both predictable and unpredictable (long-tail) search phrases. eCommerce solutions have a major advantage over any other database driven site for a number of reasons.

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• Abundant Content: Unlike a blog, article directory or content managed site, thousands of search engine friendly pages can be literally uploed and indexed by the search engines.

• Easy Unique Content: A product or category page needs a few tech specs and a brief description. As long as that content is unique to the site, a webmaster can litter the search engines with products and categories. The time it would take for a blog or content managed site to reach that same level using unique content is staggering.

• Targeting the Predictable & Unpredictable: Category pages can be targeted for predictable searches like "red widgets." Product pages can capture the unpredictable ones like "red widgets with tassels"(provided they contain keyword-rich descriptions). So how can you make the most of your eCommerce solution in the search engines? As promised here is a list of 25 general tips. Most Importantly:

• Pick the right solution: Get an eCommerce provider that allows you to do everything we mention in this list. And hey, what do you know? Bridgeline's eCommerce Solution lets you do all of this... Crazy how that works out, no?

Onsite eCommerce Optimization Tips

• Unique title tags: The content contained within should not be repeated verbatim within the site.

• Put your site name after the product or category name in the title tag: Use your site to Brand, use your search engine listing to get clicks.

• Unique meta data: Take the time to make your meta data (description & keywords) unique for each page. Obviously, that can be tricky if you have 10,000 skus, so try and get your developer to populate that area with the product description.

• Use H1 tags: And put your keywords in them. Go to your source. Search for '

• Use more than manufacturer data: If your product pages only contain the specs and descriptions that your manufacturer provides, the search engines will lump that product page together with the hundreds of other ones out there with the same specs and descriptions, meaning it won't find its way into the search engine result pages (SERPS).

• Take the time to add unique copy to your product and category pages

• Link to other products and categories from that copy

• Use alt tags: I know. I heard too. They're useless. Use them anyway. SEO is about a conglomeration of variables, not a single supreme one.

• Have a clear category tree: Search engines like that.

• Use a search engine friendly navigation: Text links are best. Don't like text and want to use images? Make sure you use alt tags. Using flash or doing postbacks? Stop that!

• Create an XML based sitemap and put it in Google webmaster tools

Offsite eCommerce Optimization (Link Building) Tips -- Seo Updates

Link building is incredibly difficult for eCommerce sites because no one wants to link to your drop shipping site when they can link to the real thing or Target.com. Here is what you need to know:

• Build domain authority: Domain authority is basically a measure of the number of high quality sites linking to yours. The more the better. So how do you get those?

• Buy them: The quickest, easiest way to get Domain authority is to buy it at Text-Link-Ads.com. Unfortunately, it ain't cheap.

• Take your nique products and promote them in the online community: Get out into the online community, target some top bloggers in or around your industry and try to get them talking about your unique product. Again, this doesn't really work for drop shippers because no one is going to link to your site when there are more reputable ones out there to link to so...

• Put Something On Your site worth linking to: Compile a great list of resources, make how-to videos, develop a calculator, or other custom tool. If your products aren't unique and link-friendly, you'll need some site content that is.

• Submit to directories: If you go to the forums they'll tell you to submit to hundreds or thousands of directories. Don't. Those are not high quality links, they don't transmit domain authority, and they'll only waste your time... What you need to do is find lists that bloggers or independent webmasters have made. If you must, submit to the directories, but be certain they are specific to your industry.

• Submit articles: Again, the forums will tell you to submit as many articles as humanly possible. What I'm telling you is this:

o Write 3-5 quality articles on topics that people are talking about in your industry (like what I'm doing here).

o Submit the articles to a bunch of article directories.

o Link to those articles from your homepage.

o Link to your homepage from those articles

o Link Sculpt: Place a nofollow tag on any link that doesn't point back to your homepage.

o Go to relevant blogs and forums where topics pertaining to those articles are being discussed, and drop links back to them.

• Link exchanges: Despite popular opinion, still work... just don't go overboard.

• Deep link: Meaning, repeat 1-6 for your major categories.

• Buy blog reviews: Go to sponsoredreviews.com or payperpost.com and buy some reviews from RELEVANT bloggers and point them back at your category or product pages. You'll see a boost. It won't last forever, but it will leave you in better standing than you were in to begin.

• Answer questions on forums: And link back to your site in the signature

• Outsource to India: There are plenty of Indians looking to make a buck on forums like Digital Point. They'll generally do everything that I just mentioned from 1-10 and they'll do it for cheap.


Source: http://EzineArticles.com/?expert=Mike_Bradbury




SEO Activities to Promote your Site

SEO updates and Activities to Promote your Site


1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.


2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..


3. Write and submit press releases, think prweb after you do one.


4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to one main site.


5. Make sure your website is listed in DMOZ: http://dmoz.org/. .


6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.


7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.


8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.


9. Review some related products on epinion.


10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be able to get some traffic from that website if your testimonial is left with a url.


11. Whenever you send an email to someone, always add your website url as a signature.


12. Keep updating content on your websites/blogs… try at least once per week.


13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. .


14. Add photos to your blog with appropriate keywords.


15. Tag blog photos at Flickr.


16. Politely ask your readers to subscribe to your rss feeds.


17. Try coining your own term. Might want to trademark it if you smell that it will become popular.


18. Encourage readers to comment on your blogs.


19. Include translation for your websites/blogs, especially in Chinese.


20. Do not be boring; write about something that a wide select of people would want to know about.


21. Make sure to edit your writing (unlike what I m doing).


22. Comment on other related blogs.


23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related affiliate program within your niche.


24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.


25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.


26. Start a publicity campaign, do something that individuals in your niche will take note of.


27. Brand your website with a logo and a slogan/catch phrase. Think IBM.


28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.


29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way links to your website.


30. Contact small newsletters sources offline and submit articles to them.


31. Become friends with editors of an offline publication.


32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.


33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.


34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or even eBay for that matter?


35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?


36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?


37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website with a reference back to your article, or at least they should.


38. Spark emotions. If you get people emotional about something then they will most likely talk about it.


39. Get a custom t-shirt made with your website url on it, and wear it often.


40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.


41. Write tip articles, such as “Ten easy tips to blank-blank-blank.”


42. Buy traffic from the search engines by utilizing one of their PPC campaigns.


43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on spammers and are starting to sue people.


44. Solicit a link from your local chamber of commerce.


45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.


46. Add a bookmark option to your website/blogs.


47. Purchase the misspelled versions of your domain name and have it redirect to your main one.


48. Use keywords in your image alt tags. For example, keywords go head.


49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.


50. Place appropriate keywords in your anchor text when linking.


51. If you have a profile anywhere online, always include appropriate keywords and link back to your website.


52. Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no brainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle… oh by the way its all free targeted traffic to remind you. ..


53. Outsource grunt work. Time is in essence money…. you can hire individuals at freelance services to send emails, request JV proposals, or to answer questions from prospective or current customers.


54. Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water…. its bait! Offer a free mini course or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for example. .


55. After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.


56. Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can induce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one. ..


57. Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search engine. If you can sell items that are more expensive more often then it is a quicker way to get rich.


58. Become an active respected member of niche related forums. You can do this by offering quality posts. Hint, it is not the number of posts you make, it is the quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny. .


59. Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts. Without proper testing, you are pretty much lost and can’t improve. You can only guess to what has or what is working. With proper testing, you do not guess, you know.


60. Stay up to date on what is going on in the world, you can monetize off hot topic trends.


61. Network, when you know more people you can find people that can help you get what you need.


62. Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then they will be even more delighted to know that they will get money for referring you.


63. Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can also make a brand able ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You can then send this ebook to your subscribers or submit it to ebook directories. ..


64. Add viral components to your blog such as social book marking options, and a refer a friend option.


65. Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.


66. Syndicate your content by using an RSS feeds on your website.


67. Answer people’s questions on Yahoo! answers with a link to your website in the sources area.


68. Put a link in the “about me” section of your eBay profile.


69. Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.


70. Record an informative podcast and submit them to poplar podcast directories.


71. Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out: http://groups.google.com/group/adsense-help


72. Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.


73. If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.


74. Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.


75. Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive.


76. Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand yourself.


77. Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.


78. Write and publish a book. Having your own book is a quick way to gain credibility.


79. Take a guru in your niche out to lunch, and pay for it.


80. Start an organization or club about something. This can be done online through Yahoo! or Google groups.


81. Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.


82. Get involved in your community and try to run some type of outreach program.


83. Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.


84. Consider adding a direct mail marketing campaign to your marketing ****nal.


85. Put an ad in your local yellow pages to get some local customers. Yellow pages tend to be more successful then newspaper ads because individuals are looking for a particular service when they are browsing through the yellow pages as opposed to newspapers.


86. Post bulletins in your local supermarket. However, since not everyone may carry a pen or pencil, place your contact information and url on strips on the bottom so that individuals can rip it off and take it with them.


87. Host your own commercial so you can put “as seen on TV” on your products.


88. Conduct surveys and publish them. These make you appear as an expert in your field of study.


89. Break a record or shoot to be in the Guinness world records for something.


90. Make a sitemap for your website.


91. Use a favicon for your site.


92. Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.


93. Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.


94. Find domain names that get traffic, purchase them, and have them redirect to your website.


95. Spell correctly whenever using keywords in writing.


96. Look at sites related to your niche to try to figure out how they get their traffic.


97. Properly optimize your website for the right keywords.


98. Try to avoid java scripts on your website as much as possible.


99. Do not use frames on your website.


100. If your website becomes popular and starts getting lots of traffic, try switching to a dedicated server. The longer you site is down equals the more lost visitors you will have

If you have any query and suggestion regarding this post please comment on it.

FeeD

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