Monday, January 21, 2008

Google Page Rank Updates 2008

Google Page Rank seo Updates 2008

When will there be the next Google page rank update? Will Google do away with the page rank toolbar? Will Google continue their war on paid links in 2008? Which is the best way to promote a website in 2008? These are some of the most common questions that are being currently asked in the seo forums at the moment. Google has, from what many forum members say, already had a pr update in 2008; this was perhaps just a partial update.

Page rank updates are becoming less frequent as the years go by. They used to be something to look forward to for the majority of webmasters, these days they are something to be quite worried about.

If you are playing by the rules as described in the Google webmaster guidelines then you will have nothing to fear. If you have been buying or selling links or have been participating in excessive link exchanges then you may be in danger of a page rank reduction or some other form of penalty. You may not agree with the rules, as many people certainly don't, but they are here to say. As Google states, it is our search engine and we will do what we want with it.

In my opinion, I would advise people to play by the rules. Cheating, by purchasing links, may work in the short term; however you should be playing the long game. Do not just think of tomorrow, think also of next year and the next five years.

You may want to be number one in the search engine rankings today, don't we all? Just think for a moment, the people who are number one may be buying links and when they are caught Google may well demote them some what.

Play by the rules, work hard at producing quality unique content and you are sure to succeed. There is a famous saying, cheaters never prosper!

Article Source: http://EzineArticles.com/?expert=Steve_Hill

Page rank updation 10 january 2008


Google Page rank updates on 10 january 2008

while surfing the net i just found that some of the website green bar increases within 2 hours difference .It's the sign for the latest page rank updation of google. Even i have been noticed that for my own blog http://vicky-searchengineoptimization.blogspot.com/ increase in pagerank of it's pages not of home page.But still it good for me that some of my post page rank move from o to 2.

This morning while checking some of my personal project websites I noticed a few had some extra green in the pagerank bar than normal. Most of these sites are rather fresh out of the box and were previously either a page rank zero or unranked. This comes as a surprise since the last update was not too long ago. At first I decided to look around and see how far this update had infected the data centres. Other SEO and SEM users have been reporting similar trends on many different search news sites. As of this writing the update appears to have affected mostly young sites and a handful of larger ones. This is definitely not a slap like the big penalty update at the end of 2007. As with all updates the search results are shifting around as we entertain another google dance.

On the contrary there is at least one large spanking that has certainly taken place. Technorati has been stripped of all it's pagerank leaving them with a pagerank zero. There are only a few sub pages that have held pagerank: Entertainment, Sports, Popular, Help (which is a sub domain) all still have something higher than a zero.

It would seem despite popular myth that the green bar is not going anywhere anytime to soon. The web master radio show today features a segment regarding this update. I suspect that another blog post will follow this one with more information and details.

Pagerank Update Hits January! - 5 ways to cash in on this!

80% of the bloggers/webmasters online have confirmed a pagerank update, so this is the perfect time to make some extra money by investing next to nothing!
Here are 5 (of about 24) ways to cash in on it!

Now the points below involve buying dropped PR domains, but theres nothing to worry about even though their PR might die out you still have around 6-7 months of time to build links for them and building links ofr a PR site is much easier then a non-PR site, link exchange is the way to go!

People usually exchange links with sites with PR and you will already have that doing this!

If you were to get a hookup or a contact that could get you dropped PR domains that just got their pagerank assigned you are good to go if not you can go to one of the following 2 forums to find some people that might get you dropped PR domains to work off these cost no more then 30-40$ - i call it instant PR sites - these will help you exchange links,get traffic,perform better and even help you sell it at a better price.

Building Directories Seo Updates

An old idea but it still works and helps generate traffic faster, most people i know do this to earn a good living buy yourself a dropped PR 5 and make a directory and all you’ll have to do is go to a webmaster forum and say “Free PR5 Links” and you’ll have a landslide of traffic and it won’t stop either! they just keep coming back for more as well! - And using the link exchange method you can keep the pr at hand .

Selling Reviews

Make yourself a blog on a dropped PR domain and start selling reviews at 3-5$ per review, soon you’ll have content, traffic and backlinks - isn’t that what a quality site is all about? But this way you get to keep the money you’ve spent - earn a PR over time using link exchange and make a bundle selling the site for 10x month revenue when you’re done!

Making a Personal Blog with DoFollow Links on Comments

People love to spam other sites to get backlinks so why not make a personal blog on a pr domain and give away free links on comments with dofollow?

This way you’ll have people coming back to your blog again and again to get more links and at some point you’ll get real subscribers and not just link hungry webmasters .

Make a Blogging Community..?

Although this is a much more complicated way to do make money but its still out there, if you have a PR domain you can turn it into a Blogging Community using Wordpress MU where blogs are linked via the main page which people would definitely want - its like a free blog with an instant PR Backlink - who can refuse that?!

Flip it

I’ve tried this a couple times and its really easy - just buy a dropped domain - put up a few content pages of the related niche (domain) and exchange links till its a real PR and sell it for double or triple the money you bought it for!

Source: http://www.blueverse.com/2008/01/12/pagerank-update-hits-january-5-ways-to-cash-in-on-this/


Sunday, January 20, 2008

Google Approach Indexing Stopwords

New Google Approach to Indexing and Stopwords

Not too long ago, if you entered in Google the phrase (without quotation marks) “a room with a view,” you might have received some warnings that your query contained “Stop Words.”

Stop words are words that appear so frequently in documents and on web pages that search engines would often ignore them when indexing the words on pages. These could be words like: a, and, is, on, of, or, the, was, with.

Good bye to stop words?

In that search for “a room with a view,” you might have received results like “a room for a view,” or “room to view,” or other phrases that replaced some stop words with others. That made it less likely to find exactly what you were looking for when you searched for a phrase with stop words in it.

I’m not seeing Google ignoring stop words any more. Last week, Dan Thies asked Stop Words Are Dead! Did I Miss Another Memo?

This newly granted Google Patent seems to hold some answers to the disappearance of stop words, and to potentially a number of other indexing issues from Google:

Document compression scheme that supports searching and partial decompression
Invented by Olcan Sercinoglu
Assigned to Google
US Patent 7,319,994
Granted January 15, 2008
Filed May 23, 2003

The abstract isn’t easy reading, but it’s the summary that the inventor gave to the patent, so it’s worth looking at:

One embodiment of the present invention provides a system that facilitates accessing a compressed representation of a set of documents, wherein the compressed representation supports searching and partial decompression.

During operation, the system receives a search request containing terms to be searched for in the set of documents. In response to the search request, the system identifies occurrences of the terms in the set of documents by following pointers through the compressed representation.

This compressed representation encodes occurrences of a term as a pointer to the next occurrence of the term to facilitate rapid enumeration of the occurrences of the term. Moreover, the compressed representation maintains sequential ordering between adjacent terms in the set of documents, which allows fast access to neighboring terms.

There are lots of implications behind this beyond stopwords disappearing. The patent does directly address indexing using stop words:

Typically, given a query, the performance bottleneck is the time it takes to decode the occurrences (which are typically delta encoded to save space, and thus have to be followed from the beginning) of the most frequently occurring term, especially if this term is a so-called stop-word such as “the”.

The system would look for the less popular terms that appear in the query, and then look to see if the stop words in the query are nearby.

We are also told that searches for phrases under this system would become much quicker:

Note that in particular, phrase matches would become much faster since we would only need to decode a limited number of terms that are immediately after or before the least-popular term. This operation would have the time complexity O(K*L*N) where K is the term identifier encoding frequency (discussed earlier), L is the length of the phrase, and N is the number of occurrences of the least-frequent term in the phrase.

Related patent filings Seo Updates

I’ve written before about some related patent documents that explore some other process that work with aspects of the compression method described in this patent.

Google looks at multi-stage query processing, which describes a way that searches could be processed in a number of stages, under the patent application: Multi-stage query processing system and method for use with tokenspace repository

Google on Multi-Tiered Indexing and Multi-Staged Query Processing explores Google’s patent System and method for encoding and decoding variable-length data

A reason for the loss of supplemental results, too?

Back in December, a post at the Official Google Blog told about The Ultimate Fate of Supplemental Results. In that, we were told from Google that “rather than searching some part of our index in more depth for obscure queries, we’re now searching the whole index for every query.”

Use of the indexing processes in these three patent filings might explain some changes to the results that we see in Google, if they are being used. Might they also account for the disappearance of supplemental results? What do you thinK?

Source: http://www.seobythesea.com/?p=978



Google SEO Algorithm Problems

Have you noticed anything different with Google lately? We webmasters certainly have, and if recent talk on SEO forums is an indicator, we're very frustrated! Over the last two years, Google has introduced a series of algorithm and filter changes that have led to unpredictable search engine results, dropping the rankings of many clean (non-spamming) web sites.

Google's algorithm changes started in November 2003 with the Florida update, now remembered as a legendary event among the webmaster community. This was followed by the Austin, Brandy, Bourbon, and Jagger updates. Google updates used to occur monthly; they're now carried out quarterly. But with so many servers, there seem to be several different results rolling through the servers at any time during a quarter.

BigDaddy, Google's most recent update, is partly to blame. Believed to be using a 64-bit architecture, BigDaddy is an update of Google's infrastructure as much as it is an update of its search algorithm. Pages lose their first page rankings and drop to the 100th page, or worse still, the Supplemental index!


BigDaddy's algorithm problems fall into four categories: canonical issues, duplicate content issues, the Sandbox, and supplemental page issues.


  1. Canonical Issues. These occur when a search engine treats www.yourdomain.com, yourdomain.com, and yourdomain.com/index.html as different web sites. When Google does this, it flags the different copies as duplicate content, and penalizes them. If yourdomain.com is not penalized and all other sites link to your web site using www.yourdomain.com, then the version left in the index will have no ranking. These are basic issues that other major search engines, such as Yahoo and MSN, have no problem dealing with. Google's reputation as the world's greatest search engine (self-ranked as a ten on a scale of one to ten) is hindered by its inability to resolve basic indexing issues.
  2. The Sandbox. It's believed that Google has implemented a time penalty for new links and sites before fully marking the index, based on the presumption that 100,000-page websites can't be created overnight. Certain web sites, or links to them, are "sandboxed" for a period of time before they are given full rank in the index. Speculation is that only a set of competitive keywords (the ones that are manipulated the most) are sandboxed. A drifting legend in the search engine world, the existence of the Sandbox has been debated, and is yet to be confirmed by Google.
  3. Duplicate Content Issues. Since web pages drive search engine rankings, Black Hat SEOs began duplicating the content of entire web sites under their own domain name, instantly producing a ton of web pages (kind of like downloading an encyclopedia onto your web site). Due to this abuse, Google aggressively attacked duplicate content abusers with their algorithm updates, knocking out many legitimate websites as collateral damage in the process. For example, when someone scrapes your site, Google will look at both renditions of the site, and in some cases it may determine the legitimate one to be the duplicate. The only way to prevent this is to track down sites as they are scraped and then submit spam reports to Google. Issues with duplicate content also arise because there are a lot of legitimate uses for them. News feeds are the most obvious example: a news story is covered by many websites because it's the content that viewerss want to see. Any filter will inevitably catch some legitimate uses.


  4. Supplemental Page Issues. "Supplemental Hell" to webmasters, the issue has been lurking in places like Webmasterworld for over a year, but it was the major shake-up in late February (coinciding with the ongoing BigDaddy rollout) that finally led to all hell breaking loose in the webmaster community. You may be aware that Google has two indexes: the main index, which is the one you see when you search; and the Supplemental index, a graveyard where old, erroneous and obsolete pages are laid to rest (among others). Nobody's disputing the need for a Supplemental index, it does indeed provide a worthy cause. But when you're buried alive, it's another story! Which is exactly what's been happening: active, recent, and clean pages have been showing up in the Supplemental index. The true nature of the issue is unclear, nor has a common causing leading to it been determined.

Google's monthly updates, once fairly predictable, were anticipated by webmasters with both joy and angst. Google followed a well published algorithm that gave each web page a Page Rank (a numerical ranking based on the number and rank of the web pages that link to it). When you searched for a term, Google ordered all the web pages that were deemed relevant to your search by their Page Rank. A number of factors were used to determine the relevancy of pages, including keyword density, page titles, meta tags, and header tags.

This original algorithm favored incoming links that used selected keywords as anchor text. The more sites that linked to yours using that keyword-rich anchor text, the better your search rank for those keywords. As Google became the dominant search force in the early part of the decade, site owners fought for high rankings in its SERPs. The release of Google's Adsense program made it very lucrative for those site owners who won: if a web site ranked highly for a popular keyword, they could run Google ads under Adsense, and split the revenue with Google! This led to an SEO epidemic that had never before been seen by the webmaster world.

The nature of links between web sites changed. Webmasters found that referring links on their websites could not only reduce their own search engine rankings, but boost those of their competitors as well. Google's algorithm works in a manner whereby links coming into your web site boost its Page Rank (PR), while outgoing links from your web pages to other web sites reduce your PR. Attempts to boost the page rankings for websites led to people creating link farms, participating in reciprocal link partnerships, and buying and selling links. Instead of using links to provide quality content for their visitors, webmasters now included links to support PRs and for monetary gain.

This led to the wholesale scraping of web sites, as I mentioned earlier. Black Hat SEOs could combine the content of an entire web site with Google's ad, and a few high-powered incoming links, to produce high page rankings and generate revenue from Google's Adsense program -- all without providing any unique web site content themselves! Aware of the manipulation that was taking place, Google aggressively altered their algorithms to prevent it. Thus began the cat-and-mouse game that has become the Google algorithm: in order to blacklist the duplicate sites so they could provide their users with the most relevant search results, sometimes the algorithm attacked the original site instead of the scraped one.

This led to a period of unstable updates that caused many top ranking, authentic web sites to drop from their ranks. Most end-users may not perceive this to be a problem. As far as they're concerned, Google's job is to provide the most relevant listings for their search, which it still does. For this reason, the problem hasn't made an immediate major impact on Google. However, if Google continues to produce unintended results as it evolves, slowly but surely, problems will surface. As these problems escalate, the webmaster community will lose faith in Google, making it vulnerable to the growing competition.

Webmasters are the word-of-mouth experts; and run the web sites that use Google's Adsense program. Fluctuations in ranking are part of the internet business, and most webmasters realize this – we're simply calling on Google to fix the bugs that unfairly snatch the correct rankings of our websites.

Of course, we understand that the reason that the bugs surfaced to begin with is because not all webmasters are innocent. Some have violated the guidelines laid out by Google, and continue to do so. We support Google's needs to fight spam and Black Hat SEO manipulation, and accept that there's probably no easy fix.

We don't expect Google to reveal their algorithm, or the changes that have been made to it. But given the impact Google's rankings have on companies, we webmasters would like to see more communication around the known issues, and be able to assist with identifying future algorithm issues, rather than speculating.

The most recent of these speculations suggest that Google is currently looking at attributes such as the age of a domain name, the number web sites on the same IP, and frequency of fresh content to churn their search results. As webmasters, we'd appreciate the ability to report potential bugs to Google, and receive a responses to our feedback.

After all, it's not just in Google's best interests to have a bug-free algorithm. Ultimately, this will provide the best search results for everyone. Seo Updates

FeeD

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